Black Friday Canada 2026: The Date, 14 Big Stores Checked, and How to Spot a Fake Deal
Zeus on a Montreal street in a Playcut.ai rendering made from Eunorau’s own photograph of the Meta 24.
Quick answer
- The date: Black Friday in Canada is Friday, November 27, 2026, the day after U.S. Thanksgiving. Cyber Monday is November 30 [2].
- Not a holiday: it is not one of Canada's ten federal general holidays. Boxing Day, Saturday, December 26, is [3].
- Sales start early: of 14 big retailers we checked on November 9, six had published a start before November 27, the earliest on November 2 [5, 11, 7].
- Fake regular prices are illegal: the Competition Bureau says a business must be able to prove the regular price it advertises [14].
- Shopping for an e-bike? See our Black Friday e-bike deals or the e-bike sale.
In this guide
- When is Black Friday in Canada in 2026?
- Is Black Friday a holiday in Canada?
- When do Black Friday sales start? 14 stores checked
- How to tell if a Black Friday deal is real
- Can you return a Black Friday purchase?
- Buying from U.S. stores on Black Friday
- Black Friday or Boxing Day?
- Black Friday e-bike deals at Zeus
- Questions
When is Black Friday in Canada in 2026?
Black Friday lands on Friday, November 27, 2026, and this year 88% of Canadians rank it among their top three shopping days, up from 84% a year ago [1]. Buy on the wrong day or trust a made-up regular price, and you can pay more than you need to. Below are the 2026 dates, what 14 big stores have said about their own sales, the rules that protect you, and what a U.S. order costs at the border.
Canada follows the U.S. calendar. Black Friday is the Friday after U.S. Thanksgiving, which falls on Thursday, November 26, 2026 [2]. Cyber Monday is the Monday after, November 30.
| Date in 2026 | Day | What it is |
|---|---|---|
| Thursday, November 26 | U.S. Thanksgiving | Black Friday is the next day [2] |
| Friday, November 27 | Black Friday | A shopping day; Canada does not make it a holiday [3] |
| Monday, November 30 | Cyber Monday | Ranked among their top three shopping days by 72% of Canadians, up from 64% [1] |
| Saturday, December 26 | Boxing Day | One of the ten federal general holidays [3] |
Takeaway: Mark November 27 and November 30, then check the store you care about. Most of the big ones started earlier.
Is Black Friday a holiday in Canada?
No. Black Friday is a retail event, and it is not one of the ten general holidays federally regulated employees get with pay: New Year's Day, Good Friday, Victoria Day, Canada Day, Labour Day, the National Day for Truth and Reconciliation, Thanksgiving Day, Remembrance Day, Christmas Day and Boxing Day [3]. None of the ten falls in late November.
When do Black Friday sales start in Canada? 14 big stores checked
There is no single start date. Each store sets its own, and six of the 14 big retailers we checked had published a start before November 27. The 14 are every retailer in Bing's Canadian top 10 for six Black Friday searches on November 9, 2026, including "black friday sales", "black friday canada" and "black friday deals canada". We read each one's Black Friday page that day, and the store's own announcement or a news report quoting the store where the page would not open.
| Store | What it has published for Black Friday 2026 |
|---|---|
| Altitude Sports | Sales from November 2. Orders placed November 2 to December 9 can be returned until January 8, 2027. [5] |
| Amazon.ca | No 2026 dates on its Black Friday page, which was still titled "2025 Black Friday". [6] |
| Best Buy | Early access for My Best Buy members, November 2 to 5. Early deals carry a "Black Friday Price" badge; Yahoo Canada reports Best Buy will refund the difference if one goes lower. [7, 8] |
| Canadian Tire | Weekly deals from November 5: November 5 to 12, 12 to 19 and 19 to 26, then more on Black Friday (Canadian Tire to Narcity). [9] |
| Costco | A Black Friday Event page, with no dates printed on it. [10] |
| IKEA | November 2 to 22: IKEA Family members save 20% on select products. [11] |
| Old Navy | Black Friday deals from November 23 through December 1, Cyber Monday deals from November 28. The page names two different weekdays for November 23. [12] |
| Walmart | Early deals online from November 12. Black Friday deals online from November 18 at 9 p.m. ET and in stores from November 19. Cyber Monday online from November 29 at 9 p.m. ET. [13] |
| Dell, Home Depot, Mark's, Real Canadian Superstore, Sport Chek, Staples | Their Black Friday pages blocked or timed out our reader on November 9, so we have no dates from them. Check each store directly. |
Two of these are worth a second look before you plan around them. Old Navy's page gives November 23 as its start but names two different weekdays for that date [12]. Best Buy's early access was for signed-in My Best Buy members, with the promotional price shown in the cart [7].
Takeaway: Six of 14 started before Black Friday, the earliest on November 2. If one store matters to you, check its own page, because online and in-store dates can differ.
Shopping for an e-bike this Black Friday? Our Black Friday e-bike page shows each e-bike with a Black Friday price at Zeus and when that price ends.
See Black Friday e-bike deals →How to tell if a Black Friday deal is real
In Canada, the regular price in a sale has to be real. In November 2025, after a surge in complaints, the Competition Bureau warned businesses that inventing a higher regular price to make a sale look like a bargain is illegal [14]. A business can show a regular price is genuine in one of two ways, the Bureau says:
- Volume test: more than 50% of the product's sales were at that price or higher within a reasonable period, usually within a year, before or after the promotion [14].
- Time test: the product was offered in good faith at that price or higher for a substantial period, usually within a year, immediately before or after the promotion [14, 15].
The Competition Act covers three other Black Friday traps. A price you cannot actually pay because of mandatory fixed fees, other than government charges such as sales tax, is drip pricing [16]. Advertising a product at a bargain price without supplying it in reasonable quantities is bait and switch selling [17]. Charging more than the advertised price during the advertised period is also reviewable conduct [18].
Five checks take a few minutes and work at any store:
- Ask what it really sold for. A struck-out "was" price means little unless the item sold at that price for a real stretch of time.
- Compare the same item elsewhere. Match the model, size and colour at another Canadian store.
- Watch the total at checkout. Fixed fees that were not in the advertised price are a warning sign [16].
- Check the end date and the stock. A deal you cannot get is no deal [17].
- Read the return policy first. The next section explains why.
Takeaway: A real deal survives a comparison with another store and with the item's own price history. If a regular price looks made up, treat the discount as unproven.
Can you return a Black Friday purchase?
Only if the store's policy allows it, unless the item is defective. The federal Office of Consumer Affairs says businesses are not obligated to accept the return of purchased items unless they are defective [19], so refunds and exchanges are store policy. Some stores lengthen their window for the season: Altitude Sports accepts returns until January 8, 2027 on orders placed from November 2 to December 9 [5]. Read the policy before you pay, and keep the receipt.
At Zeus, an e-bike can come back within 15 days of delivery, unused and unopened, less a 15% restocking fee and return shipping [4].
Buying from U.S. stores on Black Friday
A U.S. Black Friday price can grow at the border. Under CUSMA, a courier shipment from the U.S. or Mexico enters with no customs duty when its value for duty is $150 or less, and no taxes when it is $40 or less [20]. The higher limits apply to courier shipments only; the CBSA says the framework for postal shipments did not change [20]. The CBSA also warns that a ".ca" web address does not mean the goods are in Canada, and an order shipped from abroad can bring duties, taxes and administrative fees from whoever handles the customs declaration [21].
Takeaway: On a U.S. order over $40, add tax to the price before you compare. Over $150, customs duty may apply as well.
Black Friday or Boxing Day?
Canadians put Black Friday first. In the Retail Council of Canada's 2026 survey, 88% ranked Black Friday among their top three shopping days and 52% ranked it first, while 43% said they hold off on purchases all year to wait for the big sale days [1]. The survey expects Black Friday and the Cyber Monday and Cyber Week period to take about 29% of holiday budgets each [1]. Which day has the lower price depends on the store and the item, so if a purchase matters, price the same item on both days.
Black Friday e-bike deals at Zeus
If an e-bike is on your list, our Black Friday e-bike page lists each Zeus e-bike with a Black Friday price and the date that price ends, in Canadian dollars before tax. Shipping across Canada is free [22], and our team answers at 1-866-938-7580.
Ready to look? Start with the Black Friday prices, or browse every e-bike on our sale shelf.
Black Friday e-bike deals → Shop the e-bike sale →Questions
When is Black Friday in Canada in 2026?
Friday, November 27, 2026. Canada uses the U.S. date, the Friday after U.S. Thanksgiving, which falls on Thursday, November 26 this year [2]. Cyber Monday is Monday, November 30.
When do Black Friday sales start in Canada?
Each store picks its own start. Of the 14 big retailers we checked on November 9, six had published a start before November 27: Altitude Sports, IKEA and Best Buy (members' early access) on November 2, Canadian Tire on November 5, Walmart online on November 12, and Old Navy on November 23 [5, 11, 7, 9, 13, 12].
Is Black Friday a holiday in Canada?
No. It is not one of the ten federal general holidays, and none of those ten falls in late November [3].
When is Cyber Monday 2026 in Canada?
Monday, November 30, 2026, the Monday after Black Friday. Walmart's Cyber Monday deals start online the evening before, November 29 at 9 p.m. ET [13].
When is Boxing Day 2026?
Saturday, December 26, 2026. Boxing Day is one of the ten federal general holidays [3].
Is Black Friday in Canada the same day as in the U.S.?
Yes. Black Friday is the Friday after U.S. Thanksgiving in both countries: November 27, 2026 [2].
When does Black Friday end in Canada?
The day ends on November 27, but sales run on each store's own calendar. Walmart's Black Friday deals run for two weeks from November 18 online [13], and Old Navy's page says its Black Friday deals run through December 1 [12].
Are Black Friday deals in Canada real?
The law requires the regular price in a sale to be genuine: the Competition Bureau says a business must be able to prove the regular price it advertises [14]. Compare the same item at another store before you buy.
How we checked
- The dates. Black Friday and Cyber Monday counted from the U.S. Office of Personnel Management's 2026 holiday table; the holiday list from the Government of Canada's page; both read November 9, 2026.
- The 14 stores. Every retailer in Bing's Canadian top 10 for six Black Friday searches on November 9, 2026, such as "black friday sales" and "black friday canada". Each store's Black Friday page was read that day in a web browser; where a page blocked us, we used the store's own announcement or a news report quoting the store, and we say which.
- The rules. The Competition Act sections from Justice Laws (current to October 19, 2026), the Competition Bureau's pages, the Office of Consumer Affairs and the CBSA, all read November 9, 2026.
- What we did not do. We did not compare prices between stores or between days. Store dates change: check the store before you buy.
More Zeus guides: e-bike sale guide · e-bikes under $2,000 · how e-bike financing works · e-bike laws in Canada · Costco e-bikes
The short version
Black Friday is Friday, November 27, 2026, Cyber Monday is November 30, and most big stores started sooner. Compare before you buy, count the fees, and read the return policy first. If you are shopping for an e-bike, call us at 1-866-938-7580 with questions, see how financing works, and remember our 15-day return terms: unused and unopened, less a 15% restocking fee and return shipping [4].
References
- Retail Council of Canada, "Canadians Plan with Purpose, Put Loved Ones First and Shop Smart for Value" (RCC x Leger 2026 Holiday Shopping Survey), news release, October 20, 2026. newswire.ca/news-releases/canadians-plan-with-purpose-put-loved-ones-first-and-shop-smart-. Retrieved November 9, 2026.
- U.S. Office of Personnel Management, Federal Holidays (Thanksgiving Day 2026: Thursday, November 26). opm.gov/policy-data-oversight/pay-leave/federal-holidays/. Retrieved November 9, 2026.
- Government of Canada, Annual vacations and general holidays for employees working for federally regulated employers (page dated December 12, 2025). canada.ca/en/services/jobs/workplace/federal-labour-standards/vacations-holidays.html. Retrieved November 9, 2026.
- Zeus eBikes, Refund policy. zeusebikes.ca/policies/refund-policy. Retrieved November 9, 2026.
- Altitude Sports, Black Friday & Cyber Monday 2026 page. altitude-sports.com/c/black-friday-cyber-monday. Retrieved November 9, 2026.
- Amazon.ca, Black Friday page (titled "2025 Black Friday" when read). amazon.ca/blackfriday. Retrieved November 9, 2026.
- CTV News, Shopping Trends Staff, "Black Friday Sales Are Starting Early at Best Buy", November 2, 2026. ctvnews.ca/shopping-trends/article/best-buy-pre-black-friday-deals/. Retrieved November 9, 2026.
- Yahoo Style Canada, "When is Black Friday 2026? 40+ best early Black Friday sales you can already shop in Canada", updated November 6, 2026. ca.style.yahoo.com/when-is-black-friday-2026-40-best-early-black-friday-sales-you-can-alre. Retrieved November 9, 2026.
- Narcity, Lisa Belmonte, "Canadian Tire's early Black Friday sale has up to 65% off kitchen, home and tech items", November 6, 2026. narcity.com/canadian-tire-black-friday-sale-tech-home-deals-2026. Retrieved November 9, 2026.
- Costco Canada, Black Friday Event page. costco.ca/black-friday.html. Retrieved November 9, 2026.
- IKEA Canada, Black Friday Deals Canada 2026 page. ikea.com/ca/en/campaigns/black-friday/. Retrieved November 9, 2026.
- Old Navy Canada, Black Friday and Cyber Monday Deals page. oldnavy.gapcanada.ca/browse/info.do?cid=1166554. Retrieved November 9, 2026.
- Walmart Canada, "Sparking Holiday Cheer: Walmart Canada brings three weeks of deals, easier shopping and everyday low prices on gifts Canadians love", news release, October 30, 2026. walmartcanada.ca/news/2026/10/30/sparking-holiday-cheer--walmart-canada-brings-three-weeks. Retrieved November 9, 2026.
- Competition Bureau of Canada, Businesses: Make sure your Black Friday “deals” are real, November 25, 2025. canada.ca/en/competition-bureau/news/2025/11/businesses-make-sure-your-black-friday-deals-. Retrieved November 9, 2026.
- Competition Act, R.S.C. 1985, c. C-34, s. 74.01 (current to October 19, 2026). laws-lois.justice.gc.ca/eng/acts/c-34/section-74.01.html. Retrieved November 9, 2026.
- Competition Bureau of Canada, Drip pricing. competition-bureau.canada.ca/en/deceptive-marketing-practices/drip-pricing. Retrieved November 9, 2026.
- Competition Act, s. 74.04 (bait and switch selling). laws-lois.justice.gc.ca/eng/acts/c-34/section-74.04.html. Retrieved November 9, 2026.
- Competition Act, s. 74.05 (sale above advertised price). laws-lois.justice.gc.ca/eng/acts/c-34/section-74.05.html. Retrieved November 9, 2026.
- Office of Consumer Affairs (Innovation, Science and Economic Development Canada), Refund and exchange. ised-isde.canada.ca/site/office-consumer-affairs/en/business-practices-and-consumer-concer. Retrieved November 9, 2026.
- Canada Border Services Agency, CUSMA: Overview of key changes affecting imports (de minimis for duties and taxes). cbsa-asfc.gc.ca/services/cusma-aceum/overview-survol-eng.html. Retrieved November 9, 2026.
- Canada Border Services Agency, Courier Low Value Shipment Program: importing casual goods by courier. cbsa-asfc.gc.ca/import/courier/lvs-efv/prsn-eng.html. Retrieved November 9, 2026.
- Zeus eBikes, Shipping policy. zeusebikes.ca/policies/shipping-policy. Retrieved November 9, 2026.
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