Lectric eBikes Canada (2026): Verified Brand Profile

We verified every claim in this Lectric profile against named primary sources before publishing. 📸 Cover by Playcut.ai

Who Is Lectric eBikes?

Lectric eBikes is a US direct-to-consumer brand — legally Lectric eBikes, LLC — founded in 2018 in Phoenix, Arizona (public launch 2019) by Levi Conlow and Robby Deziel. It remains founder-led, with private-equity firm Bertram Capital a current investor since December 2020. Bikes are contract-manufactured in China and sold online to Canada, with no registered Canadian legal entity found as of June 2026.

When you search for Lectric eBikes Canada, you are looking for something specific: whether this brand has the corporate substance to back up its warranty, where the money goes when something breaks, and whether a Canadian buyer has any recourse if the experience goes wrong. This profile answers those questions with sourced facts, not marketing copy. (New to vetting eBike brands? Start with our guide on how to spot a legit eBike store in Canada.)

What Lectric eBikes Claims

On its own About page, Lectric frames itself as a mission-driven, value-priced direct-to-consumer brand founded by two childhood friends, using language such as "make really fun eBikes" and putting "people before profit." Press the company has participated in presents the founding story as growing out of the founders' search for an affordable e-bike and an earlier college electric-skateboard venture, "Lectric Longboards." According to GCU News and in-business PHX, the idea originated from co-founder Levi Conlow's father's search for an affordable e-bike, and GCU News reports that the father, Brent Conlow, "borrowed against his retirement" to provide the initial $40,000 in funding (and an additional $10,000 after an early design failed to sell). Phoenix New Times separately reports that Conlow "emptied his wedding fund" to fund a 2018 relaunch attempt. (Note: the "built for the father" phrasing in earlier drafts is not supported by the sources, which describe the bike as inspired by the father's search rather than built specifically for him.)

What Independent Research Found

Corroborated by multiple named sources: founded in 2018 in Arizona by Levi Conlow (CEO) and Robby Deziel, with the public direct-to-consumer launch in 2019 (Bertram Capital's own release states the company was "founded in 2018 by Robby Deziel and Levi Conlow"; in-business PHX references a 2019 launch; corroborated by Phoenix New Times and GCU News). Headquartered in Phoenix, AZ. Manufacturing is in China — confirmed by the 2023 CPSC recall notice (country of manufacture: China) and Electric Bike Journal; some models are additionally reported to be made in Cambodia, a detail that traces to secondary sources (Velo Index), not the primary recall record. The specific factory/OEM is not publicly named. US private-equity firm Bertram Capital is a current investor — its portfolio page lists Lectric as a "Current" holding, with the investment dated December 2020 and announced January 26, 2021, the firm's third investment in its fourth fund (Bertram Capital portfolio page; PRNewswire). The company remains founder-led; Bertram's stake percentage is undisclosed in every source reviewed. The brand reached roughly US$85M revenue in 2021 and expected to sell ~170,000 bikes in 2022 (Phoenix New Times). Co-founders Levi Conlow and Robby Deziel were named to the Forbes 30 Under 30 2022 list, announced in the "Lectric eBikes Co-Founders Named to Forbes 30 Under 30" PRNewswire release dated December 7, 2021.

Where Are Lectric eBikes Made?

Contract-manufactured (OEM/ODM) overseas. China is the primary-sourced manufacturing fact: the 2023 CPSC recall notice (Recall 23-789) lists the recalled bikes' country of manufacture as China and names Lectric eBikes LLC of Phoenix as the importer, corroborated by Electric Bike Journal. A separate claim that some models are made in Cambodia traces to secondary sources (Velo Index), not the primary CPSC record, and is reported here as a secondary-source claim. The specific factory/OEM is not publicly named. UNCERTAIN: exact factory; Cambodia sourcing.

Battery Cells

Not publicly disclosed by the manufacturer as of June 2026 (ebikebc supply-chain analysis notes the absence of cell-brand disclosure). Batteries are 48V lithium-ion and carry UL 2271 certification per Lectric's product pages, but no named cell supplier (e.g., Samsung/LG/Panasonic) was confirmed by any reviewed source. Stated as "cell brand not disclosed," not as "no named cells exist."

Motor & Controller Serviceability

Motors are rear hub-drive, geared, with nominal ratings of 300W, 500W and 750W across the line, peaking at up to ~1,310W on the 750W tier per Lectric's own product pages (XP Lite 2: 300W/819W peak, 28 Nm; XP4 500: 500W/1,092W peak, 55 Nm; XP4 750 / XPress2 / XPedition2 / XP Trike2: 750W/1,310W peak, 85 Nm). Controllers are Lectric's own integrated units. The motor/controller brand is not independently named by a third party; serviceability is handled through Lectric's warranty parts program (Lectric ships replacement parts under the 1-year warranty) rather than via a published open third-party-component spec. UNCERTAIN: third-party motor/controller OEM brand.

Ownership, Corporate History & Canadian Presence

Corporate Entity

Legal entity: "Lectric eBikes, LLC," a US limited liability company headquartered in Phoenix, Arizona. The company uses "Lectric eBikes, LLC" as its formal name in its own recall notice and warranty. A Dun & Bradstreet business-directory listing is reported to record an LLC registration date of 12/9/2020; multiple named secondary sources (Phoenix New Times, GCU News, in-business PHX) describe the business beginning in 2018 and launching in 2019. UNCERTAIN: the precise Arizona Corporation Commission entity file number could not be independently retrieved as of June 2026; the D&B 12/9/2020 registration date rests on a third-party directory record that could not be independently re-pulled from the D&B page during this review (the page returned no listing content) — it is reported as a directory record, not as an independently confirmed fact.

Parent Company / Investor Ownership

Founder-led, with a standing private-equity investor. US private-equity firm Bertram Capital is a current institutional investor — Lectric is listed as a "Current" portfolio company on Bertram's own site, with the investment dated December 2020 and publicly announced January 26, 2021, described as the third investment in Bertram's fourth fund (Bertram Capital portfolio page; PRNewswire). Transaction terms were not disclosed and no source reviewed indicates a full acquisition or a single corporate parent, but Bertram is not merely a one-time past investor — it is a standing ownership position. The company continues to be led by its founders, Levi Conlow (CEO) and Robby Deziel. UNCERTAIN: Bertram's ownership percentage / control stake (not disclosed in any reviewed source).

Related Brands & OEM Connections

The following brands, parent entities, or OEM manufacturing relationships were found in verified sources:

• Lectric Longboards — an electric-skateboard company Levi Conlow co-founded earlier (with Nathan Cooper) as the first venture in Grand Canyon University's 'Canyon Ventures' startup incubator, described by GCU News as the predecessor venture to Lectric eBikes.

Canadian Registration & Tax Compliance

No Canadian legal entity found as of June 2026. ebikebc's analysis states plainly that "there is no Canadian corporate entity — no 'Lectric eBikes Canada Inc.' or equivalent — registered with any provincial or federal business registry in Canada," and this review independently found no Corporations Canada or provincial-registry record for a Lectric Canadian subsidiary. Lectric operates a Canadian-facing storefront with CAD pricing, but no Canadian phone number, retail address, or dealer network appears on the brand site. On April 2, 2026, Electrek reported that Lectric "officially" entered the Canadian market, announcing a collaboration with Vélo Canada Bikes, a national cycling-advocacy non-profit, to support bike infrastructure and access — a market-and-advocacy launch, not a corporate registration; this review found no Canadian legal entity created by that announcement. A claim that Lectric ships Canadian orders domestically from a warehouse in British Columbia traces only to a single secondary blog (ebikebc) and could not be confirmed on Lectric's own /en-ca shipping pages — it is reported here as a single-source, unverified claim, not established fact. No public GST/HST number was located in any public source as of June 2026 (stated as "not found," not "does not exist"). Tax-compliance status with the CRA could not be independently verified. UNCERTAIN: BC warehouse; GST/HST registration; CRA status.

Models Available in Canada

Pricing above sourced from Lectric's Canadian (en-ca) storefront, verified June 2026 (XP Lite2 ~CA $1,499; XP4 750 Step-Thru CA $1,799, compare-at CA $2,304; XP Trike2 CA $2,499). Prices change frequently. The $999 figure sometimes seen is a US-dollar entry price, not a Canadian price.

The Warranty — Stated Terms vs Owner Reports

What Lectric eBikes States

One (1) year limited manufacturer warranty from the original delivery date to the first owner (Lectric's own warranty page). Covers, per that page, frame, forks, stem, handlebars, headset, seat post, saddle, brake components, lights, bottom bracket, crankset, pedals, sensors, wheel hubs, rims, drivetrain, motor, throttle, controller, battery, wiring, display, kickstand and hardware. Excludes customary wear and tear and parts such as chains, belts, tires, brake pads and cables, plus damage from user error, misuse, improper maintenance, modifications, water damage, accidents, and use of unauthorized chargers. Exclusive remedy is repair or replacement; Lectric states it covers shipping for products/parts it repairs or replaces and for items returned using its provided shipping label. The warranty applies in the "Continental United States or Canada." Notably, for owners located in Canada the warranty requires disputes to be "finally settled by arbitration in Phoenix, Arizona" and includes an express class-action waiver (Lectric warranty page; ebikebc's Canadian warranty analysis).

Warranty Reality

Mixed, and the third-party reputation signals genuinely split. On the positive side, Lectric maintains a Trustpilot presence with a generally positive aggregate rating — sampled at roughly 4.5/5 across about 1,970 reviews, though the exact star figure and review count vary by region and by the date sampled, and this review could not independently confirm a single fixed number (the Trustpilot page returned HTTP 403 during this review). The company is reported to respond to negative Trustpilot reviews. The Better Business Bureau signal must be read carefully, because two different BBB metrics point in opposite directions: the BBB rating itself is A+, and Lectric has been BBB-accredited since November 25, 2020 (BBB.org business profile, verified June 2026), yet the BBB customer-review average is far lower — roughly 1.85/5 across the BBB-hosted reviews (this low figure is the one ebikebc cites, sourced from the BBB customer-review section). In other words, the A+ letter grade and the ~1.85/5 customer-review average are different things and should not be conflated: the letter grade is a positive third-party signal, while the customer-review average is a negative one. The two should be read together, and against the Trustpilot score, rather than cherry-picking either. topconsumerreviews.com also publishes individual customer reports — for example, that a Trike 1.0's axle "came loose" after about three months ("Had my trike 1.0 for 3 months now the axle came loose... then I noticed the wheel is wobbly now") and that a roughly five-week-old XP4 "will not consistently power up." That same page notes the one-year term is "notably shorter than the 10-, 5-, or even 2-year motor and frame warranties offered by other ebike brands." Separately, some consumer reviewers elsewhere allege friction around battery-warranty handling and customer-service wait times; these are individual, unverified reviewer allegations rather than adjudicated findings, were not corroborated by a second named source during this review, the company has not publicly responded to the specific accounts, and Lectric's general stated position is that the battery is covered for one year subject to the published wear/misuse exclusions. Nothing here is an adjudicated finding of bad-faith warranty conduct. The Phoenix-Arizona arbitration requirement and class-action waiver are a documented structural limitation for Canadian claimants (Lectric warranty page; ebikebc).

Review Authenticity

No FTC action, court record, or regulatory finding against Lectric for fake or incentivized reviews was found as of June 2026. The only located allegation is a single ComplaintsBoard post in which a customer (posting about an XP 2.0) states verbatim, "The reviews on their website seem fake and I'm unable to leave a review"; Lectric responded to that complaint by offering to arrange a return and refund but did not address the review-authenticity assertion. This is an unverified, uncorroborated individual consumer complaint, not a substantiated finding. Lectric also maintains a Trustpilot presence with a generally positive aggregate rating, and no third-party publication, court record, or FTC warning letter naming Lectric for review manipulation was found. Net: an isolated, unproven consumer allegation about on-site reviews; no documented manipulation.

Return Policy — What Canadian Buyers Should Know

Lectric's published refund policy (lectricebikes.com refund policy, verified June 2026) is one of the more restrictive in the category, and is material for any Canadian buyer because there is no Canadian retail counter to walk into. The verbatim terms:

• Refunds only before the bike ships. A refund is available "up until the time you receive your shipment confirmation email with tracking information"; after the order ships, "all sales are final."
• No returns once ridden. A product is ineligible for return "if it has been in your possession for 14 days or, if it is an eBike, it has been ridden" — effectively a zero-mileage cap. Any riding voids the return.
• Restocking fee up to $300. "A restocking fee of up to $300 may be applied."
• Customer pays return shipping. "The cost of return shipping will be deducted from your refund."
• Refunds in US dollars only. The policy states refunds can only be issued in US dollars — a Canadian buyer absorbs the currency conversion on the way out.
• Accessories and apparel are non-returnable.

Read together, this means a Canadian buyer who orders, receives, and test-rides a Lectric — then decides it is not the right bike — has little to no return path, and even a pre-ride return can carry a restocking fee and customer-paid shipping. Source: Lectric refund policy, verified June 2026.

Safety Record & Recalls

One documented recall. On September 7, 2023, Lectric eBikes, LLC voluntarily recalled approximately 45,000 Lectric XP 3.0, XP 3.0 Long-Range, XP Step-Thru 3.0, and XP Step-Thru 3.0 Long-Range electric bikes (CPSC Recall No. 23-789) because the mechanical disc-brake calipers could fail and cause loss of braking; the recall reported four incidents and two injuries described as lacerations, scrapes, and a fractured bone (Electrek; forthepeople.com, which cites Recall 23-789; CPSC.gov recall listing). Bikes were sold online November 2022–May 2023 for $1,000–$1,200. The remedy, per the CPSC notice, was a free disc-brake repair kit plus "up to $100 towards the cost to install front and rear mechanical brake calipers" — Lectric did not pay full installation; the $100 was a capped contribution toward shop installation. Per forthepeople.com — a named source in this profile — the recall was issued by "Lectric eBikes, LLC, in cooperation with the U.S. Consumer Product Safety Commission (CPSC) and Health Canada"; however, a direct keyword search of the public Canada.ca recalls-rappels database for "Lectric" returned no separately indexed record as of June 2026 (reported as "not found," not as evidence the cooperation did not occur, and not as evidence a separate Canadian recall existed). No CPSC, Health Canada, or Transport Canada battery-fire recall specific to Lectric was found as of June 2026; Lectric was NOT the subject of the November 2025 CPSC Rad Power battery warning nor the March 2026 "maker refuses recall" headline (those concerned different, unrelated manufacturers). Lectric's current product pages advertise UL 2849 (system) and UL 2271 (battery) certification, though no UL file/listing number is published by Lectric and none could be independently retrieved from the UL Product iQ database during this review — the certification is reported as an advertised claim, file number UNCERTAIN.

Source: CPSC recall database, Health Canada recall database, Transport Canada recall database, all searched June 2026. Absence of a listed recall is not a guarantee of safety — it means no government action was found at time of research.

Litigation on Public Dockets

Two-to-three US federal court actions are traceable to public dockets. None is confirmed as a certified class action, and statuses must be read carefully:

• Cabot v. Lectric eBikes LLC — U.S. District Court, Northern District of California, No. 3:24-cv-06446. Filed September 12, 2024; nature of suit "Other Fraud" (a consumer-fraud action, not the brake recall). This case was TERMINATED on October 8, 2025 — it is a closed/terminated matter, not active litigation (CourtListener; Law360 docket; govinfo.gov).
• Almodovar v. Lectric Ebikes, LLC — U.S. District Court, Middle District of Florida, No. 5:25-cv-00263. Nature of suit: personal injury / product liability. Current status could not be confirmed against a primary docket in this review — status UNCERTAIN (Law360 / Justia dockets).
• Davenport v. Lectric eBikes, LLC — U.S. District Court, Southern District of Florida, No. 1:24-cv-23202. Filed August 22, 2024; nature of suit personal injury / product liability. Per the PacerMonitor docket, the court administratively closed the case on September 23, 2025 in light of a Notice of Settlement, and the parties filed a stipulation of dismissal with prejudice on October 9, 2025 — a settled, closed matter, not active litigation. Listed for completeness so the profile does not imply zero litigation.

These are existence-and-nature disclosures from court-docket sources, not findings of liability. Cabot and Davenport are both closed (Davenport settled and dismissed with prejudice, October 2025); Almodovar's status is unconfirmed.

Before you buy any eBike in Canada, confirm it is road-legal where you ride: see our breakdown of Canadian eBike laws by province, including the federal 500W / 32 km/h power-assisted bicycle limit.

Verified Green Flags & Red Flags

Every flag below is sourced from primary records — corporate filings, CPSC/Health Canada databases, trademark filings, investigative journalism, and verified consumer complaint repositories. No flag is added from opinion alone.

Green Flags (8 found)

• Established, high-volume US brand: roughly US$85M revenue in 2021 and an expectation of ~170,000 bikes in 2022 (Phoenix New Times), indicating real scale and continuity rather than a fly-by-night dropshipper.
• Institutional backing: US private-equity firm Bertram Capital lists Lectric as a current portfolio company, investment dated December 2020 and announced Jan 26, 2021 — its third investment in its fourth fund (Bertram Capital portfolio page; PRNewswire). Stake percentage undisclosed.
• Handled its one recall through the formal CPSC process: the 2023 XP 3.0 brake recall (CPSC 23-789) offered a free repair kit plus "up to $100 towards the cost to install" front and rear calipers, and the company published its own recall page (Electrek; Lectric recall HelpDocs).
• Recall was described as coordinated with Health Canada as well as the US CPSC, indicating engagement with Canadian regulators (forthepeople.com).
• Current models advertise UL 2849 (full e-bike system) and UL 2271 (battery) certifications on the company's product pages — the recognised North American electrical-safety standards (no UL file number published).
• Positive third-party standing signals: a generally positive aggregate Trustpilot rating (sampled ~4.5/5 across ~1,970 reviews; exact figure varies by region and sampling date), and a BBB rating of A+ with BBB-accredited status since November 2020 (BBB.org). The company is reported to respond to negative reviews. (Note: the BBB customer-review average — a separate metric — is far lower at ~1.85/5; see red flags.)
• Genuinely Canadian-facing storefront with live CAD pricing and CA English/French locale selectors (verified June 2026).
• Warranty explicitly extends coverage to Canada and states Lectric pays warranty-related shipping for items it repairs/replaces or that are returned with its label (Lectric warranty page).

Red Flags (9 found)

• No registered Canadian legal entity found in any federal or provincial registry as of June 2026 — Canadian buyers appear to contract with a US LLC, which in our assessment limits Canadian-court recourse against the brand. (No public GST/HST number was located either, reported as not found, not as confirmation of non-registration.)
• For Canadian owners, the warranty requires disputes to be settled by binding arbitration in Phoenix, Arizona and includes an express class-action waiver, a real structural barrier to Canadian claimants (Lectric warranty page; ebikebc).
• Short 1-year warranty across the entire bike — frame, motor, controller, display and battery — with no multi-year frame or battery term (topconsumerreviews notes the one-year term is "notably shorter than the 10-, 5-, or even 2-year" warranties some competitors offer).
• Very restrictive return policy: no return once the eBike has been ridden, a 14-day possession limit, restocking fee up to $300, customer pays return shipping, and refunds issued in US dollars only — material for a Canadian buyer with no local return counter (Lectric refund policy).
• Documented 2023 safety recall of ~45,000 XP 3.0 / XP Step-Thru 3.0 bikes (including Long-Range variants) for brake-caliper failure, with 4 reported incidents and 2 injuries including a broken bone (CPSC Recall 23-789; Electrek; forthepeople.com).
• Two-to-three US federal court actions traceable to dockets — the underlying allegations are unproven and none is a finding of liability against Lectric: Cabot v. Lectric (N.D. Cal., "Other Fraud," terminated October 2025), Almodovar v. Lectric (M.D. Fla., product liability, status unconfirmed), and Davenport v. Lectric (S.D. Fla., product liability, settled and dismissed with prejudice in October 2025) — disclosed for completeness, none a confirmed certified class action.
• Low BBB customer-review average — roughly 1.85/5 across BBB-hosted reviews (the figure ebikebc cites, drawn from the BBB customer-review section) — sits against the more positive Trustpilot score (~4.5/5) and Lectric's A+ BBB letter grade. The customer-review average is a distinct, negative signal from the letter grade and should not be omitted; nor should it be mislabelled as "the BBB rating."
• 750W-nominal models (XP4 750, XPress2, XPedition2, XP Trike2) exceed Canada's 500W federal Power-Assisted Bicycle limit, so those configurations are not federally-classified PABs at full power.
• Manufacturing is in China (some models Cambodia per secondary sources) with no Canadian manufacturing and no Canadian corporate presence; the battery cell brand/format is also undisclosed by Lectric, reducing transparency. "Support from Canada" is a storefront/logistics arrangement only.