Juiced Bikes: bankrupt, then reborn — verified 2026 brand profile, Zeus eBikes Canada

Juiced Bikes Canada (2026): Bankrupt, Then Reborn — Verified Review & Verdict

Quick Answer: Are Juiced Bikes Legal in Canada?

The most important fact first: Juiced went bankrupt in 2024, and in March 2025 its brand and IP were bought by Lectric eBikes' co-founders, who relaunched it in 2026 as a separate company from Phoenix, Arizona. The sale did not include warranty parts or inventory — pre-2025 warranties are effectively unhonoured. Legacy models used 750W–1,000W motors (above the 500W cap most provinces use); the revived lineup leads with a Scrambler. No Canadian dealer. For a street-legal, Canadian-backed eBike: Zeus eBikes →

Research Methodology Profile compiled June 2026; re-verified July 6, 2026. Sources: juicedbikes.com (revived brand site), reporting on the 2024 bankruptcy and March 2025 acquisition by Lectric eBikes' co-founders and the 2026 relaunch (Electrek, Electric Bike Report, TechCrunch), provincial e-bike regulations, Health Canada and CPSC recall databases (checked July 6, 2026). Claims not verifiable from named primary sources are labelled UNCERTAIN.
Phoenix, AZRevived by Lectric Founders
750W–1,000WMotor (exceeds PAB)
2024 → 2025Bankrupt, Then Bought
No CA DealerSupport

Juiced built performance eBikes for the US market, where motor limits vary by state class. In Canada, e-bike rules are provincial — the federal power-assisted-bicycle definition was repealed in 2021, and most provinces now cap rated motor power at 500W with assist to 32 km/h. Juiced's legacy 750W configurations exceed that cap, and the high-performance builds (some CrossCurrent models, the HyperScorpion) used 1,000W motors — double the limit most provinces use.

On a public road in most provinces, a machine rated above 500W is a motor vehicle, not an e-bike: no bike-lane or multi-use-path access, and registration, a licence, and insurance required. This is set by the rated motor, not the mode or throttle setting you select. The moped-style HyperScorpion and Scorpion add a second issue — "functioning pedals as primary propulsion" is arguably not the design intent — putting them clearly outside e-bike rules.

The revived brand's new lineup (a full-suspension and hardtail Scrambler leads the 2026 relaunch) has not been fully spec-published for Canada at the time of writing — check each model's rated power and assist cutoff against your province's cap before assuming it qualifies as an e-bike.

Key Takeaway Juiced's legacy bikes were built for the US market, where higher motor limits are normal. For Canada, the high-power legacy models sit above most provinces' 500W cap — motor-vehicle territory on public roads. For off-road or private-land use the legal issue is less relevant. Check any current-lineup model spec-by-spec against your province before assuming it is a legal e-bike.
Canadian Legal Status — What It Means for Buyers Juiced's legacy lineup — CrossCurrent, HyperScorpion, RipCurrent — used 750W–1,000W motors that exceed the 500W cap most provinces use, so on public roads they are motor vehicles requiring registration, a licence, and insurance. For private-property or off-road use those rules do not apply, and Juiced built capable high-power machines. Verify the revived brand's current model specs before assuming e-bike status.

Brand Background

Juiced Bikes was founded around 2009 by Tora Harris — an Olympic high jumper turned eBike entrepreneur — originally in San Diego, California, and it built a following in the performance-commuter and moped-style eBike segment. Then the business failed: after pandemic-era overproduction, supply-chain disruption, and tariffs, Juiced's assets were auctioned in the fall of 2024 to repay creditors.

The brand did not stay dead. On March 27, 2025, its branding and intellectual property were acquired by Levi Conlow and Robby Deziel — the co-founders of Lectric eBikes — who chose to run Juiced as a separate company (new GM Austin Gomes) from Lectric's base in Phoenix, Arizona. Juiced relaunched in 2026, led by all-new full-suspension and hardtail versions of its Scrambler. Two things did not come across in the sale: existing product inventory and warranty parts. Many customers of the old company pre-paid for bikes they never received, and pre-2025 warranties are effectively unhonoured. No Canadian legal entity, business number, or Canadian office was found for either the old or revived company.

Models & Canadian Considerations

Two lineups now exist — the pre-bankruptcy legacy range and the emerging revived range — and it matters which one you are looking at:

  • Legacy (pre-2024): CrossCurrent X / CrossCurrent 3 — high-performance commuters, 750W–1,000W motors. Above the 500W cap most provinces use; a motor vehicle on public roads, not an e-bike. Warranty support for these is the core problem — the new owners did not acquire warranty parts.
  • Legacy: HyperScorpion / Scorpion — moped-style with pegs and a throttle-forward design. Motor exceeds the provincial cap, and the moped design raises the "functioning pedals" question. Clearly outside e-bike rules.
  • Revived (2026): Scrambler (full-suspension and hardtail) — the flagship of the relaunch. Full Canadian specs were not published at the time of writing; verify rated power and assist cutoff against your province before assuming e-bike status.

Any Canadian price is the US price plus import costs, currency conversion, and shipping. Verify availability, current specs, and shipping directly with juicedbikes.com — and get the new warranty terms in writing.

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Warranty & Canadian Support

This is the heart of the Juiced story right now. When the brand was sold out of bankruptcy in 2025, the deal excluded existing inventory and warranty parts — so warranties on pre-2025 Juiced bikes are effectively unhonoured, and some customers of the old company never received bikes they had already paid for. The revived company is establishing its own new warranty terms; get them in writing at juicedbikes.com before buying. Either way, there is no Canadian service centre or dealer, so a claim from Canada means cross-border communication and shipping at the buyer's expense.

Buyer Decision Checkpoint A Juiced purchase from Canada means cross-border shipping for delivery and any warranty claim, an unhonoured legacy warranty on older bikes, and — for the legacy performance models — a motor above most provinces' e-bike cap. The revived brand under Lectric's founders may steady the ship, but as of mid-2026 it is only months into its relaunch. For off-road use the legal issue matters less; for street use in Canada with real support, the case is weak.

Verified Green Flags & Red Flags

Green Flags (3 found)

  • Genuine brand heritage (founded ~2009) — and the revival is backed by Lectric's co-founders, the most successful bootstrapped US eBike operators, which lends real operational credibility to the new company.
  • Revived by proven operators (Lectric co-founders Levi Conlow and Robby Deziel), run as a separate Phoenix-based company — a stronger footing than the bankrupt predecessor.
  • No CPSC or Health Canada recall found as of July 6, 2026.

Red Flags (5 found)

  • Legacy performance models used 750W–1,000W motors — above the 500W cap most provinces use — motor-vehicle territory on public roads, not e-bikes. Verify any current model spec-by-spec.
  • HyperScorpion/Scorpion moped design may also fail the "functioning pedals as primary propulsion" PAB criterion — double non-compliance.
  • Pre-2025 warranties effectively unhonoured — the 2025 sale excluded warranty parts and inventory; some old-company customers never received paid orders.
  • No Canadian dealer — all support is US DTC from Phoenix, with cross-border shipping for any warranty claim.
  • Revived brand is only months into its 2026 relaunch — current lineup, specs, and warranty terms are still settling; verify everything in writing.
  • No Canadian legal entity — consumer protection enforcement is difficult.
  • Import, duty, and currency costs add real expense for Canadian buyers beyond the US listed price.

FAQ — Juiced Bikes Canada

Are Juiced Bikes street-legal in Canada?

The legacy models generally are not — their 750W–1,000W motors exceed the 500W cap most provinces use, making them motor vehicles on public roads (rules are provincial since 2021). The revived brand's 2026 lineup must be checked spec-by-spec against your province's cap before assuming e-bike status.

Does Juiced Bikes ship to Canada?

The original company shipped to Canada before its 2024 bankruptcy; the revived company is still rebuilding — verify current Canadian shipping, duty, and availability at juicedbikes.com. No Canadian warehouse or dealer as of July 2026.

What is Juiced's warranty for Canadian buyers?

Critical point: the 2025 sale out of bankruptcy excluded warranty parts, so pre-2025 Juiced warranties are effectively unhonoured. The revived company is setting its own new terms — get them in writing at juicedbikes.com. No Canadian dealer for in-person service.

Who owns Juiced Bikes now?

Founded ~2009 by Tora Harris (originally San Diego). After the 2024 bankruptcy, the brand and IP were bought in March 2025 by Levi Conlow and Robby Deziel, co-founders of Lectric eBikes, who run it as a separate company from Phoenix, Arizona (GM Austin Gomes).

Has Juiced Bikes had any recalls?

No recall found in Health Canada or CPSC databases as of July 6, 2026. Note that warranty support for pre-2025 bikes was not carried over by the new owners.

Zeus Verdict — Should a Canadian Buy Juiced Bikes?

Interesting story, weak case for a Canadian buyer today. Juiced's revival under Lectric's founders is genuinely promising — proven operators, a fresh Phoenix-based company, a new Scrambler lineup. But as of mid-2026 it is only months into the relaunch: legacy performance models sit above most provinces' 500W e-bike cap, pre-2025 warranties are unhonoured, there is no Canadian dealer, and the new lineup and warranty terms are still settling. The product pedigree isn't the problem — the legal, warranty, and support structure for Canadians is. For a street-legal, Canadian-backed eBike with real warranty support: Zeus eBikes →

Buying an eBike in Canada?

Zeus eBikes ships Canada-wide. Within provincial e-bike rules, Canadian warranty, 1-866-938-7580.

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About This Research Part of the Zeus Canadian eBike Directory. Research conducted June 2026. No brand paid for inclusion. Juiced Bikes is welcome to respond to any finding on this page — corrections and replies will be reviewed and published. Corrections: milad@zeusebikes.ca
Written by Milad Ghobadibeygvand, BScN (Western University, 2014)
Co-founder, Zeus eBikes Canada. Independent, neutral review. Corrections and right-of-reply: milad@zeusebikes.ca